This information is intended to help guide all communications concerning Vancouver Public Schools. Branding is a planned identity of an organization that presents a consistent look and feel across all communication contexts. The district logo and its usage are a vital part of the district identity. If you have questions about the use of the VPS logo or the district identity, please contact the Communications Office at 313-1230.
Logo The new logo is to be used on all district publications, video, and presentations. A variety of formats and three color choices allow for versatility. The logo may be printed in one-color or two-color formats. The block logo is the primary logo and should be used when possible. The secondary logo may be used when space or format aren’t suitable for the primary logo. Only the following colors are approved for use. The logo cannot be altered in any way. It cannot be stretched, taken apart, or animated.
Seal The formal district seal may be substituted for the VPS logo when desired. Typically, the seal is reserved for more formal uses such as graduation diplomas or certificates of recognition. It also is used on our current letterhead and business cards.
Logo—approved colors • Only the following colors are approved for use.
